For the return of the Événement Emploi du Haut-Richelieu to an in-person format, Gendron led the overall strategy, campaign development and event coordination. Our goal was simple: create a welcoming, human-first environment where job seekers could connect directly with local employers. We developed the creative platform “Your Career Path Matters”, a campaign that highlights the value of unique career paths and the importance of genuine, face-to-face conversations. With Alexandre Pronovost as our spokesperson—born in Saint-Jean-sur-Richelieu and known for his unconventional career journey—we produced a full suite of video capsules, visuals and promotional content to reach and motivate attendees. Working hand-in-hand with our partners and 30 exhibiting companies and partners, we delivered a dynamic, engaging job fair focused on meaningful human connection. The outcome: strong turnout, valuable conversations and a highly successful return to an in-person experience.