Gadoua asked us to design a social campaign to support the launch of a coloring package for the back-to-school season. We needed to reach out to Quebec families with a purely Quebec element to put Gadoua bread at the heart of a creative and fun back-to-school season.

  Inspired by the “casse-croûtes” and famous “Roi de la patate”, we launched an influencer campaign in the form of a tournament to crown the king or queen of the lunchbox! Eight family influencers were selected to reinvent classic Quebec sandwiches and invite communities to vote for their favorite creation.

  An influencer campaign rooted in the Quebec culture that increases interaction with the brand and reaches a larger segment of the customer base.